HKUST’s School of Business and Management (SBM) has developed a few courses on business case analysis and communications that emphasize applications, critical thinking, team work and presentation skills across different business disciplines.

Discussions and presentations rather than the traditional chalk-and-board method have become the preferred classroom approach for these courses. Textbook is no longer the Bible and cases are being extensively used.

In particular, students would be given ample opportunities to experience the dynamics of business operations through conducting research and give presentations. These courses include:

LABU101 Business Case Analyses

As a first year course, it is designed to combine the learning of English with the acquisition of Business & Management knowledge. The process of analyzing and presenting business cases will hopefully boost students’ confidence in speaking and presenting their ideas effectively in English, promote interdisciplinary awareness and enhance their critical thinking, analytical and communication skills.

At the end of the course, students would be able to apply learnt skills to other business disciplines and their future careers.

BMGB202 Global Business Case Studies

BMGB202 is a more advanced case training course for business students of more senior levels. Students will form groups to analyze business cases and present their findings. A competition will be organized at the end of the course to select candidates for international case competitions.

Organizing related activities

Participating in external business competitions allows students to come up with viable solutions for real business scenarios. SBM encourages students to take part in the competitions and has been providing every support necessary to help them thrive in the exercises. In the last academic year, a large number of SBM students have gained valuable experience from taking part in a wide array of competitions.