Mr Warwick So, General Manager, Technical Competence Center of Schmidt & Co (HK) Ltd. and the winning team.

Radio Frequency Identification (RFID) has become one of the most important emerging information technologies with diverse business applications. Is there any way that would better promote and facilitate the adoption of this new technology? Students of UST’s Dual Degree Program in Technology and Management (T&M) offered innovative and viable solutions that might help the industry generate new business opportunities. 

Four teams of four elite T&M students joined the Schmidt-HKUST Corporate Project on RFID and Business Applications in Fall 2010.  Over a three-month period, they analyzed and worked on research projects to advance their business understanding. They attended corporate seminars and conferences, conducted market analysis and screened and refined market strategies.  By the end of the three months, each team offered an innovative and professionally prepared business development proposal for the company’s consideration. 

The students presented their proposals and findings to a Panel of judges composed of senior executives from Schmidt & Co (Hong Kong) Limited and corporate professionals at the presentation cum closing ceremony held on 2 December 2010. The Panel was impressed by a team that had recommended using short range wireless technology to connect to social network with physical location information and they were selected as the champion.