The HKUST Business School believes corporate projects enable students to apply the knowledge and skills they have learnt during their undergraduate business study. These projects also add value to corporate partners by providing recommendations to address specific issues.

The Corporate Project provides an invaluable opportunity for students to work in teams with a corporation/ organization and allows them to apply concepts, knowledge, skills and methodologies learned from business courses on specific, real-world problems, issues or challenges. It also provides students the opportunity to undertake industry and company analysis with a focus on practical solutions to real organizational issues.

What our Corporate Partners say…

"We are delighted to recognize the success of this year's TVB-HKUST Business School Undergraduate Business Competition. The students' input benefits TVB by revealing how young people today perceive regular broadcast television and the new media."
- Television Broadcast Limited

"A team of ten motivated Business students successfully completed a 3M brand survey which gives insight into the 3M brand awareness, familiarity, loyalty as well as value proposition performance in different B2B markets. They have demonstrated outstanding problem solving abilities."
- 3M Hong Kong

"Hysan truly enjoys working with HKUST Business School students to bring to life a program for ethnic minority secondary school students. The program combines business skills with wide sustainability issues. With HKUST students as mentors, the youngsters turned creativity and care for their cultural heritage and the environment into viable business propositions. What's more, the winning team's project was financially successful!"
- Hysan Development Company Limited

What our students say…

Corporate Branding Project with Liuligongfang
"The experience has great significance on my academic and career life. I am really excited that the company may adopt some of our ideas to improve their business."
Chan Yuen Tat, Year 2, Accounting Program

Small Medium Business (SMB) Marketing Project with Cisco Hong Kong
"Working with CISCO gave me the wonderful opportunity to step into the real business world. I learned how to communicate with team members during the process. We encountered difficulties at the beginning but we overcame the obstacles together."
Lo Kin Hei, Year 2, BBA in Finance

Banyan Tree Hotels and Resorts Group
"We had the precious opportunity to communicate with insiders. What they taught us would not be found in the text books. The program also taught us how to be a good team player. I recommend all my fellow classmates to participate in corporate projects. The value-added experience will help us better prepare for future career."
Piko Wong, Year 2, Global Business Program