Mr Alan Lo, President of AM730(leftmost), and the winning team.

In Hong Kong, there are three leading free newspapers all supported by traditional advertising revenue. Students from the Dual Degree Program in Technology and Management (T&M) are able to provide innovative and financially viable solutions to generate new business opportunities for the media industry.

The AM 730 Media Limited – HKUST Corporate Project on the Business and Technology of Free Media was successfully held in Spring 2010. T&M students spent three months analyzing and conducting research on business understanding, attending corporate seminars and visits, and conducting marketing analysis and idea screening. Two teams of four elite Dual Degree students each developed an innovative and professional proposal for the company.

In the final presentation cum closing ceremony, the student teams presented their proposals and findings in front of judging panel including senior executives of AM730 Media Limited and media professionals. The team that proposed creating new value to existing customers, and capturing new customers and advertisers by using social media was selected as the winning team.