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Toys'R'us to Sell IELM-Designed Products
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Summer 2012  No.22
Toys'R'us to Sell IELM-Designed Products

Two groups of final-year Industrial Engineering and Logistics Management (IELM) students successfully undertook product design projects for Toys'R'us, the worldwide chain store, with the company going on to obtain a license to develop and market the new toys. The first student group comprised Cheuk Yee Chung, Fung Man Lam, and Lee Na Tam while the second group was composed of Ming Wa Cheung, Shu Cheong Lam, Heung Ming Wong, and Hiu Tan Yu. The toys are due to go on sale later this year. The students were supervised by Prof Ravindra Goonetilleke, with each project taking around nine months.